All plans must have bottom-line results. No matter how long or short your marketing plan may be, it is always the results that matter.
Will your plan yield you the investment returns it promises? Will its target audience be participative and positively receptive to your new products/services? These factors and many others need to be given consideration when developing an effective marketing plan.
The plan should be Product and market specific, or a company plan that describes activities involved in achieving specific marketing objectives within a set timeframe. A market plan begins with the identification (through market research) of specific customer needs and how the firm intends to fulfill them while generating an acceptable level of return. It generally includes analysis of the current market situation (opportunities and trends) and detailed action programs, budgets, sales forecasts, strategies, and projected financial statements.
To guide you in the process, ABI will provide account executives that are capable of developing a suitable marketing plan for your type of business and the demographic being targeted. We position marketing channels, advertising opportunities, promotions and campaigns strategically to put your company in the best light.